It is generally true that embedded systems must be developed rapidly to keep pace with new technology. It is also common, in markets such as off-highway vehicles, industrial transportation and material handling, for embedded software to remain in use for 10 or more years, with limited to no access to software updates once deployed. When silicon or third-party software suppliers retire a software product, embedded software engineers face unexpected software rewrites, which are expensive and time-consuming. Therefore, software engineers expect an SDK with quick turnaround for the latest features and bug fixes and stability to stay relevant for years to come. On top of this, suppliers must assure customers that the software is supported after deployment, until the end of life (EOL). TI has the unique advantage of possessing a powerful, mature SDK with an industry-leading longevity policy and the resources to implement lightning-fast turnaround through DevOps and CI/CD practices. Embedded software developers can develop on a next-generation SDK with less delay for bug fixes and new features, avoiding getting caught between expensive delays and dropping features. Developers can deploy with confidence, because their product has support for its extended lifecycle.